Blog Post FBA


November 12, 2015

Gary Cavalli, Longtime Foster Farms Bowl Executive Director

SAN FRANCISCO – Gary Cavalli, Executive Director of the Foster Farms Bowl and a veteran of over 40 years in college and professional sports administration in the Bay Area, announced today that he will retire after this year’s bowl game.

The 2015 Foster Farms Bowl is set for Saturday, December 26th, with a 6:15 p.m. kickoff at Levi’s® Stadium.

Cavalli, 66, one of the game’s three co-founders and the lone Executive Director in its 14-year history, has since 2002 taken the bowl from inception to one of the leading postseason games in the country.

First known as the Diamond Walnut San Francisco Bowl, followed by Emerald Bowl, Kraft Fight Hunger Bowl and now Foster Farms Bowl, the contest has been lauded over the past decade-plus as one of the industry’s best-managed games, featuring San Francisco as the backdrop for an eventful week-long experience for players, coaches, staff, alumni and fans.

“I’ve been very lucky to be involved in college and pro sports for most of my life,” Cavalli said. “I started out as a wet-behind-the-ears sports information director at Stanford, helped launch a women’s pro basketball league, and have run a post-season bowl game for the last 14 years. It’s been a good ride.

“Our bowl has much to be proud of, including four sellouts, several of the highest rated games in ESPN history, over $150 million for the local economy and 400,000 meals donated to needy families. Our staff and volunteers have provided a great experience for the participating teams.

“But this is the right time for me to move on. I’m ready to slow down a bit and pursue some other interests like teaching, writing, traveling, and spending more time with my children and grandchildren.”

Football Bowl Association Executive Director Wright Waters said, “Gary Cavalli has earned the respect of the intercollegiate athletic community. Now he has certainly earned the opportunity to move into that next phase of his life. The bowl industry is much better for his long and distinguished service.”

Cavalli previously was co-founder and Chief Executive Officer of the American Basketball League, a pioneering women’s professional league; and sports information director and associate athletic director at Stanford University, his alma mater.

He is the author of the book, Stanford Sports, and co-executive producer of the award-winning documentary film Disposable Heroes. He produced network television programming for FOX Sports and managed NCAA Golf and Soccer Championships.

Cavalli was also founder and president of a successful marketing communications firm whose clients included Super Bowl XIX, World Cup Soccer, Stanford Athletics, Whole Foods Market and Comerica Bank.

He currently is an adjunct professor in the USF Sports Management Program and teaches for Stanford Continuing Studies and the Stanford Graduate School of Business. He lives in Los Altos with his wife, Christy; they have three daughters and four grandchildren.