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Each year, the Football Bowl Association invites fans, players, universities, and host communities to participate in the winning tradition of college bowls. And each year, thousands answer the call to become champions. They don't just do it by filling the stands; they do it by living the entire bowl game experience.

This means more than staring at a scoreboard. It means exploring new cities, meeting new people, and trying new things. And it means understanding that most of the winning happens off the field.

It's a concept that sounds great in theory but is even better in practice. So the FBA put it into play by creating an entire bowl experience, one in which everyone could participate and come to understand what it feels like to win at a bowl.

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